Fractional leadership & interim management.
When you need experienced AdTech and media executives inside your organization—not just a slide deck—we step in as fractional leaders or interim managers to build teams, scale platforms, and guide critical transitions.
Experienced operators on your side of the table.
Having founded, scaled, and run one of Europe’s leading programmatic platforms as CEO and COO, we know what it takes to lead technical and commercial organizations through growth and change.
Fractional C-Level & VP Leadership
We step in on a flexible, embedded basis (e.g. 1–3 days per week) as Fractional CPO, CRO, or VP AdTech/Monetization—providing experienced executive leadership without the delay and overhead of a full-time hire.
Interim Management for New Business Units
When launching a new Retail Media network, Connected TV unit, or programmatic monetization business, we take operational responsibility from day one—building the setup, processes, and team until permanent leadership is in place.
Transformation & Post-Merger Execution
During platform migrations, commercial restructurings, or post-merger integrations, we lead cross-functional product, engineering, and sales teams to keep day-to-day momentum and deliver clear milestones.
When clients bring us in.
Bridging Key Leadership Gaps
- ·Immediate C-level or VP-level leadership while recruiting a permanent executive
- ·Hands-on guidance for existing product, ad operations, and commercial teams
- ·Clear accountability for roadmap delivery, yield targets, and partner relationships
Building & Scaling New Revenue Streams
- ·Setting up a Retail & Commerce Media business or CTV monetization unit from scratch
- ·Leading DACH and European market entry as Interim General Manager or Commercial Lead
- ·Selecting technology vendors, negotiating partnerships, and hiring the core team
Executive Sparring for Founders & Investors
- ·Ongoing operational and strategic sparring for CEOs, founders, and management boards
- ·Supporting private equity portfolio companies during buy-and-build and value-creation phases
- ·Preparing commercial and technical organizations for upcoming financing rounds or exits
Let’s talk about your project.
Have a question about an upcoming transaction, your current ad stack, or a new monetization initiative? Feel free to reach out for a conversation.