Leadership & Expertise.
With more than two decades of experience building and scaling digital advertising platforms, we support media companies, platforms, and investors across strategy, technology, product innovation, and M&A.
Leadership.
Marco Klimkeit
Founder & Managing PartnerMarco is a serial entrepreneur and strategic advisor in the digital advertising industry. With more than 20 years of experience in building and scaling AdTech and MarTech companies, he combines deep market insight with hands-on execution.
As founder and former CEO of Yieldlab (Virtual Minds – acquired by ProSiebenSat.1 SE), he helped shape the European programmatic ecosystem.
Today, Marco advises media companies, platforms, and investors on strategy, product innovation, and M&A.
Ghanem Awn
Managing PartnerGhanem is an expert in digital advertising and platform growth with over two decades of experience in leading innovation at the intersection of media and technology.
Before polarisfactor, he served as COO of Yieldlab and played a key role in scaling it into one of Europe’s most successful SSP platforms.
He supports broadcasters, publishers, and investors in developing AdTech strategies, go-to-market models, and partnerships that drive measurable business growth.
Our expertise.
Our servicesConnected TV (CTV)
Expertise in developing advertising solutions and technology stacks tailored to the rapidly growing CTV sector, including targeting, measurement, and ad insertion technologies.
Gaming
Specialization in IAA monetization, user acquisition strategies, and integrating advertising technologies into gaming environments.
Retail Media
Deep knowledge of the retail media landscape, helping brands and retailers optimize advertising strategies, yield management, and technology integrations across e-commerce platforms.
AdTech and MarTech
Extensive expertise in building and integrating custom AdTech and MarTech stacks, focusing on demand-side platforms (DSPs), supply-side platforms (SSPs), AdServers, data clean rooms, and analytics.
Data Privacy and Compliance
In-depth understanding of privacy regulations and global data protection standards, ensuring compliance in advertising technologies and strategies.
AI and Machine Learning for Advertising
Expertise in leveraging AI-driven solutions, machine learning models, and automation to optimize targeting, creative personalization, and ad campaign performance.
Programmatic Advertising
Proficiency in programmatic advertising, including header bidding, yield optimization, and advanced data-driven strategies to maximize ad revenues.
Mobile and App Advertising
Expertise in mobile advertising, including user acquisition, retention strategies, in-app advertising, and dynamic ad formats for mobile platforms.
Mergers & Acquisitions (M&A) in AdTech/MarTech
Expertise in due diligence, target identification, and post-merger integration within the AdTech and MarTech sectors, ensuring strategic acquisitions and smooth transitions.
Let’s talk about your project.
Have a question about an upcoming transaction, your current ad stack, or a new monetization initiative? Feel free to reach out for a conversation.