Connected TV (CTV): Expertise in developing advertising solutions and technology stacks tailored to the rapidly growing CTV sector, including targeting, measurement, and ad insertion technologies.

Gaming: Specialization in IAA monetization, user acquisition strategies, and integrating advertising technologies into gaming environments

Retail Media: Deep knowledge of the retail media landscape, helping brands and retailers optimize advertising strategies, yield management, and technology integrations across e-commerce platforms.

AdTech and MarTech: Extensive expertise in building and integrating custom AdTech and MarTech stacks, focusing on demand-side platforms (DSPs), supply-side platforms (SSPs), AdServers, data clean rooms, and analytics.

Data Privacy and Compliance: In-depth understanding of privacy regulations and global data protection standards, ensuring compliance in advertising technologies and strategies.

AI and Machine Learning for Advertising: Expertise in leveraging AI-driven solutions, machine learning models, and automation to optimize targeting, creative personalization, and ad campaign performance.

Programmatic Advertising: Proficiency in programmatic advertising, including header bidding, yield optimization, and advanced data-driven strategies to maximize ad revenues.

Mobile and App Advertising: Expertise in mobile advertising, including user acquisition, retention strategies, in-app advertising, and dynamic ad formats for mobile platforms.

Mergers & Acquisitions (M&A) in AdTech/MarTech: Expertise in due diligence, target identification, and post-merger integration within the AdTech and MarTech sectors, ensuring strategic acquisitions and smooth transitions.