Go-to-market support for AdTech & MarTech.
We help technology providers and media platforms launch and grow in the DACH region and across Europe—combining local market knowledge with a strong network across publishers, broadcasters, and agencies.
Commercial Strategy
We help define practical launch and growth plans for AdTech and MarTech products—validating target customer groups, technical integration requirements, and pricing models.
Product Positioning
In a crowded digital advertising market, clear messaging matters. We help sharpen your value proposition, sales materials, and pitch for publishers, brands, and agencies.
DACH & European Market Entry
We support international technology providers entering Germany, Austria, and Switzerland—helping navigate local privacy expectations (GDPR, TCF 2.2) and connecting with relevant market partners.
How we support your market entry in DACH and Europe.
Market & Regulatory Readiness
- ·Reviewing GDPR, ePrivacy, and IAB Europe TCF 2.2 requirements
- ·Checking compatibility with regional SSPs, DSPs, and local standards
- ·Adapting pricing and commercial terms to European market expectations
Positioning & Target Accounts
- ·Identifying relevant broadcasters, publishers, sales houses, and agencies
- ·Adapting presentations, case studies, and technical documentation
- ·Selecting the right industry events and associations (e.g. DMEXCO, OMR, BVDW)
First Partnerships & Rollout
- ·Personal introductions to decision-makers across publishers and media companies
- ·Supporting initial pilot projects, proof-of-concepts, and partner agreements
- ·Helping build or transition to a local commercial team
Let’s talk about your project.
Have a question about an upcoming transaction, your current ad stack, or a new monetization initiative? Feel free to reach out for a conversation.