Our clients include technology companies (AdTech, MarTech), ad & subscription-based platforms (publishing houses, casual gaming apps, streaming services, digital entertainment, telcos, broadcasters), and private equity firms (buy & build strategy).
Solution architecture, product & project management, fractional leadership, and go-to-market across DACH and Europe.
Publishing houses, casual gaming apps, streaming services (CTV), digital entertainment, telcos, and broadcasters.
Buy-and-build strategy, target identification, commercial & technical due diligence, and post-merger integration.
From custom AdTech architecture and fractional leadership to monetization, go-to-market, and M&A due diligence—we work hands-on with your team.
Custom AdTech and MarTech stacks, platform integration, API management, and scalable solution architecture.
Experienced C-level and VP-level interim leadership to build new business units, guide product & commercial teams, and drive transitions.
Yield optimization, header bidding, AI-driven and cookieless advertising strategies, commerce media, and user acquisition.
Full product lifecycle management, technical project execution, and agile process optimization across cross-functional teams.
Market analysis, product positioning, and tailored go-to-market strategies for DACH and European market entry.
Target identification, commercial, product, and technical due diligence, and post-merger integration in AdTech and MarTech.
Alongside our advisory work, we build Polaris7—our research platform tracking companies, products, and market movements across the digital advertising ecosystem.
Performance marketing platform Affle is acquiring Perion Network for $420M in cash ($192M enterprise value net of Perion's $228M cash balance, ~3.7x adjusted EBITDA) to combine mobile performance with CTV, DOOH, and retail media.
Agency holding group Stagwell has acquired publisher monetization specialist Freestar, bringing header bidding management and nearly one billion daily ad requests across 1,000+ publishers directly inside an agency group.
DoorDash subsidiaries Wolt and Deliveroo are merging their European advertising operations across nearly 40 EMEA markets into a single commerce media platform with unified self-serve booking and closed-loop attribution.
Following its $1.4B acquisition of self-serve CTV platform Vibe, Walmart is opening more than 3,300 online and in-store shopper audience segments to SMB and mid-market CTV advertisers.
Connected TV is growing from a pure reach medium into a measurable performance and commerce channel. Our 60-page guide looks at how broadcasters, streaming platforms, and brands connect CTV with retail media and interactive formats.
polarisfactor is led by Marco Klimkeit and Ghanem Awn. With more than 20 years of experience in building and scaling AdTech and MarTech companies—including founding and scaling Yieldlab into one of Europe’s leading SSP platforms—we combine deep market insight with hands-on execution.
Marco is a serial entrepreneur and strategic advisor in the digital advertising industry. As founder and former CEO of Yieldlab (Virtual Minds – acquired by ProSiebenSat.1 SE), he helped shape the European programmatic ecosystem and today advises media companies, platforms, and investors on strategy, product innovation, and M&A.
Ghanem is an expert in digital advertising and platform growth with over two decades of experience at the intersection of media and technology. Before polarisfactor, he served as COO of Yieldlab and played a key role in scaling it into one of Europe’s most successful SSP platforms, supporting broadcasters, publishers, and investors in AdTech strategy, go-to-market models, and partnerships.
Private equity firm Novacap takes ad verification leader Integral Ad Science (IAS) private for US$1.9 billion—signaling a new wave of PE-backed AdTech consolidation and AI-driven platform roll-ups.
Why not every fast-growing AdTech platform is a safe M&A bet: an operator-led breakdown of the five most critical technical, commercial, and regulatory red flags in digital advertising due diligence.
As mobile search dynamics shift and Apple Intelligence reshapes on-device discovery, Apple is quietly assembling the pieces of a privacy-native, multi-billion-dollar advertising ecosystem.
Have a question about an upcoming transaction, your current ad stack, or a new monetization initiative? Feel free to reach out for a conversation.
