Our clients include technology companies (AdTech, MarTech), ad & subscription-based platforms (publishing houses, casual gaming apps, streaming services, digital entertainment, telcos, broadcasters), and private equity firms (buy & build strategy).
Solution architecture, product & project management, fractional leadership, and go-to-market across DACH and Europe.
Publishing houses, casual gaming apps, streaming services (CTV), digital entertainment, telcos, and broadcasters.
Buy-and-build strategy, target identification, commercial & technical due diligence, and post-merger integration.
From custom AdTech architecture and fractional leadership to monetization, go-to-market, and M&A due diligence—we work hands-on with your team.
Custom AdTech and MarTech stacks, platform integration, API management, and scalable solution architecture.
Experienced C-level and VP-level interim leadership to build new business units, guide product & commercial teams, and drive transitions.
Yield optimization, header bidding, AI-driven and cookieless advertising strategies, commerce media, and user acquisition.
Full product lifecycle management, technical project execution, and agile process optimization across cross-functional teams.
Market analysis, product positioning, and tailored go-to-market strategies for DACH and European market entry.
Target identification, commercial, product, and technical due diligence, and post-merger integration in AdTech and MarTech.
Recent developments, M&A activity, and industry news tracked by our research platform polaris7.io.
The IAB has introduced 'The AI-Era Attribution Blueprint,' a new framework for measuring AI's role in conversions. It aims to provide a common method for advertisers, agencies, publishers, and AI platforms to claim credit for sales influenced or completed by AI.
Viant announced its $20 million acquisition of Waymark, a generative AI video ad platform used by media companies like Comcast, Fox, NBCU, Spectrum Reach, and Gray Television to create over a million local ads. The acquisition completes Viant's suite of tools: Iris.TV for content signals, TVision for attention tracking, and Waymark for scalable creative generation.
LinkedIn is expanding its Connected TV (CTV) advertising offering to the United Kingdom, following a staged US rollout that began in April 2024 and became widely available in the US and Canada in 2025. The UK launch brings LinkedIn's professional audience targeting—based on job role, industry, and seniority—to CTV, allowing advertisers to reach UK decision-makers watching ad-supported streaming content.
New research from McKinsey and Optimove shows a significant shift toward AI-driven shopping and purchasing. According to McKinsey, 72% of U.S.
Connected TV is growing from a pure reach medium into a measurable performance and commerce channel. Our 60-page guide looks at how broadcasters, streaming platforms, and brands connect CTV with retail media and interactive formats.
polarisfactor is led by Marco Klimkeit and Ghanem Awn. With more than 20 years of experience in building and scaling AdTech and MarTech companies—including founding and scaling Yieldlab into one of Europe’s leading SSP platforms—we combine deep market insight with hands-on execution.
Marco is a serial entrepreneur and strategic advisor in the digital advertising industry. As founder and former CEO of Yieldlab (Virtual Minds – acquired by ProSiebenSat.1 SE), he helped shape the European programmatic ecosystem and today advises media companies, platforms, and investors on strategy, product innovation, and M&A.
Ghanem is an expert in digital advertising and platform growth with over two decades of experience at the intersection of media and technology. Before polarisfactor, he served as COO of Yieldlab and played a key role in scaling it into one of Europe’s most successful SSP platforms, supporting broadcasters, publishers, and investors in AdTech strategy, go-to-market models, and partnerships.
Private equity firm Novacap takes ad verification leader Integral Ad Science (IAS) private for US$1.9 billion—signaling a new wave of PE-backed AdTech consolidation and AI-driven platform roll-ups.
Why not every fast-growing AdTech platform is a safe M&A bet: an operator-led breakdown of the five most critical technical, commercial, and regulatory red flags in digital advertising due diligence.
As mobile search dynamics shift and Apple Intelligence reshapes on-device discovery, Apple is quietly assembling the pieces of a privacy-native, multi-billion-dollar advertising ecosystem.
Abonnieren Sie unsere unabhängigen Analysen zu AdTech-Architektur, Commerce TV, Media-Monetarisierung und M&A-Transaktionen sowie neue Playbooks.
Have a question about an upcoming transaction, your current ad stack, or a new monetization initiative? Feel free to reach out for a conversation.
