polarisfactor – Digital Architects

polarisfactor is a boutique consulting firm. Advertising Technology is our focus.

Our clients include technology companies (AdTech, MarTech), ad & subscription-based platforms (publishing houses, casual gaming apps, streaming services, digital entertainment, telcos, broadcasters), and private equity firms (buy & build strategy).

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Who we work with
Advisory Focus

Technology Companies (AdTech & MarTech)

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Solution architecture, product & project management, fractional leadership, and go-to-market across DACH and Europe.

Ad & Subscription-Based Platforms

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Publishing houses, casual gaming apps, streaming services (CTV), digital entertainment, telcos, and broadcasters.

Private Equity & Corporate M&A

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Buy-and-build strategy, target identification, commercial & technical due diligence, and post-merger integration.

How we support our clients.

From custom AdTech architecture and fractional leadership to monetization, go-to-market, and M&A due diligence—we work hands-on with your team.

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Technology Consulting & Architecture

Custom AdTech and MarTech stacks, platform integration, API management, and scalable solution architecture.

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Fractional Leadership & Interim Management

Experienced C-level and VP-level interim leadership to build new business units, guide product & commercial teams, and drive transitions.

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Next-Generation Ad Monetization

Yield optimization, header bidding, AI-driven and cookieless advertising strategies, commerce media, and user acquisition.

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Product & Project Management

Full product lifecycle management, technical project execution, and agile process optimization across cross-functional teams.

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Go-to-Market Services

Market analysis, product positioning, and tailored go-to-market strategies for DACH and European market entry.

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M&A & Due Diligence Services

Target identification, commercial, product, and technical due diligence, and post-merger integration in AdTech and MarTech.

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Market Signals from Polaris7.

Recent developments, M&A activity, and industry news tracked by our research platform polaris7.io.

Visit polaris7.ioAll signals
6 Nov 2026

Fourthline and Veridas Merge for Global Digital Identity

European digital identity providers Fourthline and Veridas have announced a merger to create a comprehensive trust platform serving Europe and the Americas. Ashgrove has committed a €40 million growth investment to Fourthline to support the merger, with a total funding package of up to €65 million including support from existing shareholder Finch Capital and new investor Seaya Andromeda.

Read signal summaryvia Tech.eu (European Tech & Deals)
6 Nov 2026

Swivel Builds Agentic Infrastructure for CTV Advertising

Swivel, a publisher tech startup founded by ad tech veterans, aims to automate manual tasks in publisher ad operations for Connected TV (CTV). The company is developing an 'end-to-end system' of AI agents that handle campaign management from planning to optimization and reporting, with a particular focus on CTV.

Read signal summaryvia AdExchanger
6 Nov 2026

AppLovin, Unity Surge While Criteo, Taboola Decline in Q3

In Q3 2026, ad tech earnings revealed a stark divide: AppLovin and Unity posted strong growth, while Criteo, Taboola, and Teads saw revenue declines. AppLovin's revenue rose 55% to $2.19 billion, with net income up 72% to $1.44 billion, and its revenue alone surpassed the combined revenue of the other five companies.

Read signal summaryvia Digiday
View all market signal analyses →More research on polaris7.io

The Commerce CTV & Shoppable Ads Playbook.

Connected TV is growing from a pure reach medium into a measurable performance and commerce channel. Our 60-page guide looks at how broadcasters, streaming platforms, and brands connect CTV with retail media and interactive formats.

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Commerce CTV Playbook

Leadership & Expertise.

polarisfactor is led by Marco Klimkeit and Ghanem Awn. With more than 20 years of experience in building and scaling AdTech and MarTech companies—including founding and scaling Yieldlab into one of Europe’s leading SSP platforms—we combine deep market insight with hands-on execution.

Marco Klimkeit

Founder & Managing Partner

Marco is a serial entrepreneur and strategic advisor in the digital advertising industry. As founder and former CEO of Yieldlab (Virtual Minds – acquired by ProSiebenSat.1 SE), he helped shape the European programmatic ecosystem and today advises media companies, platforms, and investors on strategy, product innovation, and M&A.

Full profile & expertiseLinkedIn

Ghanem Awn

Managing Partner

Ghanem is an expert in digital advertising and platform growth with over two decades of experience at the intersection of media and technology. Before polarisfactor, he served as COO of Yieldlab and played a key role in scaling it into one of Europe’s most successful SSP platforms, supporting broadcasters, publishers, and investors in AdTech strategy, go-to-market models, and partnerships.

Full profile & expertise

Articles & perspectives.

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Let’s talk about your project.

Have a question about an upcoming transaction, your current ad stack, or a new monetization initiative? Feel free to reach out for a conversation.

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