Articles on Advertising Technology, Commerce Media, Connected TV, and M&A Due Diligence—alongside recent market signals from Polaris7.
Why not every fast-growing AdTech platform is a safe M&A bet: an operator-led breakdown of the five most critical technical, commercial, and regulatory red flags in digital advertising due diligence.
Private equity firm Novacap takes ad verification leader Integral Ad Science (IAS) private for US$1.9 billion—signaling a new wave of PE-backed AdTech consolidation and AI-driven platform roll-ups.
As mobile search dynamics shift and Apple Intelligence reshapes on-device discovery, Apple is quietly assembling the pieces of a privacy-native, multi-billion-dollar advertising ecosystem.
How Connected TV is evolving from passive upper-funnel brand storytelling into an interactive, measurable, and closed-loop commerce media channel.
Why Meta’s push toward fully automated AI campaign management is a textbook lesson in platform economics—and why European advertisers, agencies, and publishers must strengthen independent AdTech alternatives.
Connected TV is growing from a pure reach medium into a measurable performance and commerce channel. Our 60-page guide looks at how broadcasters, streaming platforms, and brands connect CTV with retail media and interactive formats.
Recent developments, M&A activity, and industry news tracked by our research platform polaris7.io.
Performance marketing platform Affle is acquiring Perion Network for $420M in cash ($192M enterprise value net of Perion's $228M cash balance, ~3.7x adjusted EBITDA) to combine mobile performance with CTV, DOOH, and retail media.
Agency holding group Stagwell has acquired publisher monetization specialist Freestar, bringing header bidding management and nearly one billion daily ad requests across 1,000+ publishers directly inside an agency group.
DoorDash subsidiaries Wolt and Deliveroo are merging their European advertising operations across nearly 40 EMEA markets into a single commerce media platform with unified self-serve booking and closed-loop attribution.
Following its $1.4B acquisition of self-serve CTV platform Vibe, Walmart is opening more than 3,300 online and in-store shopper audience segments to SMB and mid-market CTV advertisers.
The IAB Tech Lab's updated CTV Ad Portfolio defines standardized specifications for six streaming ad placements outside traditional commercial breaks—including pause ads, home-screen formats, contextual overlays, and squeezebacks.
Convergent TV platform Tatari has launched Tatari Max, an optimization engine integrated directly at the publisher ad-server level that routes CTV impressions based on 180M daily conversion events, improving incremental CPA by 19%.
Pinterest has launched general availability for Programmatic Deals (PMP and Preferred Deals), selecting Magnite as its primary SSP alongside Google Ad Manager and enabling buying via DV360, Amazon Ads, and Yahoo DSP.
Germany's leading quality news publishers—including FAZ, Süddeutsche Zeitung, Die Zeit, and Handelsblatt—have announced preparations for a joint advertising sales alliance to pool premium inventory and first-party data scale.
German telecom provider Freenet has acquired the remaining 25% stake in Exaring, securing full control of Germany's leading independent IP-TV and CTV platform Waipu.tv and its 12,000 km fiber backbone.
Store digitalization specialist Vusion has completed its €200M-financed acquisition of Barcelona-based In-Store Media (ISM), connecting connected-store IoT/electronic shelf labels with 90 retail banners and 1,600+ brands.
Have a question about an upcoming transaction, your current ad stack, or a new monetization initiative? Feel free to reach out for a conversation.
